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Multiple Choice
In SWOT analysis, what does the term 'strengths' refer to?
A
External factors that could cause trouble for the organization
B
Internal attributes of an organization that give it an advantage over competitors
C
Weaknesses that limit the organization's performance
D
Opportunities in the market that the organization can exploit
Verified step by step guidance
1
SWOT analysis is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
The term 'strengths' in SWOT analysis refers to internal attributes or resources of an organization that provide a competitive advantage over others.
Examples of strengths include a strong brand reputation, skilled workforce, proprietary technology, or financial stability.
Strengths are internal factors, meaning they are within the control of the organization and can be leveraged to achieve business goals.
In contrast, external factors such as opportunities and threats are outside the organization's control, and weaknesses are internal factors that limit performance.