Here are the essential concepts you must grasp in order to answer the question correctly.
Levels of Measurement
Levels of measurement refer to the different ways in which data can be categorized and quantified. The four primary levels are nominal, ordinal, interval, and ratio. For qualitative data, the relevant levels are nominal and ordinal, which focus on categorizing data without a specific numerical value.
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Nominal Measurement
Nominal measurement is the simplest level of measurement, where data is categorized into distinct groups without any order or ranking. Examples include gender, race, or types of cuisine. In nominal data, the categories are mutually exclusive and collectively exhaustive, meaning each data point fits into one category only.
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Ordinal Measurement
Ordinal measurement involves categorizing data into ordered groups, where the order matters but the differences between the ranks are not uniform. An example is a satisfaction survey with ratings like 'satisfied,' 'neutral,' and 'dissatisfied.' While we can rank these categories, we cannot quantify the exact difference between them.
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