12. Social Psychology

If an environmental group is trying to persuade the public to join its cause, it needs to focus on the

Clara, a member of a grand jury, voted "guilty" because the defendant had "shifty eyes" and not because of any of the evidence presented. Clara was relying on __________ to reach her conclusions.

Mei Ling was not interested in seeing a movie that her friends told her about until she actually saw the trailer for the film on a huge movie screen. The factor most likely responsible for persuading Mei Ling to change her attitude toward the movie is the

The door-in-the-face technique involves