A police officer comes to Róisín's office to discuss personal safety with the employees there. Despite the seriousness of his message, the police officer jokes and laughs with the employees. Róisín nevertheless takes what she learned seriously and begins to pay more attention to her safety. Róisín used _____ when receiving the officer's message.

If an environmental group is trying to persuade the public to join its cause, it needs to focus on the

Clara, a member of a grand jury, voted "guilty" because the defendant had "shifty eyes" and not because of any of the evidence presented. Clara was relying on __________ to reach her conclusions.

Mei Ling was not interested in seeing a movie that her friends told her about until she actually saw the trailer for the film on a huge movie screen. The factor most likely responsible for persuading Mei Ling to change her attitude toward the movie is the

The process of trying to change the belief, opinion, or course of action of another person is called

According to the _____, people either expand on what they hear or they pay attention to the surface characteristics of persuasive messages.

If your roommate asks you for a ride to campus and you agree, and then the next day asks to borrow your car, this is an example of the _____ technique.

Juanita is a psychologist involved in figuring out how to get people to purchase a certain brand of computer. Juanita is involved in _____ psychology.