Here are the essential concepts you must grasp in order to answer the question correctly.
Demand Elasticity
Demand elasticity measures how the quantity demanded of a good responds to changes in its price. If the percentage change in quantity demanded is greater than the percentage change in price, demand is considered elastic. Conversely, if the percentage change in quantity demanded is less than the percentage change in price, demand is inelastic. Understanding this concept is crucial for analyzing how price changes affect sales.
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Calculating Elasticity
The price elasticity of demand can be calculated using the formula E = (dD/dp) * (p/D), where dD/dp is the derivative of the demand function with respect to price, p is the price, and D is the quantity demanded. This calculation helps determine whether demand is elastic or inelastic at specific price points. A value of E greater than 1 indicates elastic demand, while a value less than 1 indicates inelastic demand.
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Critical Points in Demand Function
In the context of the demand function D(p) = 40 - 2p, critical points occur where the demand changes from elastic to inelastic. This transition typically happens at the price where the elasticity equals 1. By finding this price, one can identify the range of prices for which demand is elastic (E > 1) and inelastic (E < 1), providing valuable insights for pricing strategies.
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