In the context of informational problems such as adverse selection and moral hazard, signaling serves as a crucial mechanism for addressing information asymmetry between informed and uninformed parties. Signaling occurs when the informed party takes action to reveal their private information to the uninformed party, thereby facilitating more effective transactions.
For instance, consider the scenario of a used car sale. Here, the informed party is the salesman, who possesses knowledge about the car's condition, while the buyer lacks this information. To signal that the car is in good condition, the salesman might offer a warranty. This warranty not only provides the buyer with assurance that they are protected against potential defects (often referred to as "lemons") but also indicates to the buyer that the salesman is confident in the car's quality. If the car is indeed good, the salesman is unlikely to incur costs from repairs or replacements under the warranty, thus reinforcing the signal of quality.
Similarly, in the job market, the job applicant represents the informed party. The applicant knows their own skills and work ethic, which the employer (the uninformed party) does not. To signal their capabilities, applicants often include a college degree on their resumes. This degree serves as a signal to potential employers, suggesting that the applicant possesses intelligence and perseverance, as they successfully completed their education. In this way, signaling helps bridge the gap of information asymmetry, allowing both parties to make more informed decisions.
Overall, signaling plays a vital role in reducing uncertainty in transactions by allowing informed parties to communicate their private information effectively, thereby enhancing trust and facilitating smoother exchanges.